MCP Server

advertising-protocols

io.github.Samrajtheailyceum/advertising-protocols

What this MCP does

Searches and documents advertising technology protocols, terminology, evidence links, and related advertising MCP servers.

get_protocol
Get protocol details
Fetch details for one advertising protocol by its slug (e.g. 'openrtb-2', 'adcp', 'aamp', 'ucp'). Returns description, governance, evidence links, use cases, and dependencies.
Read only Idempotent
Input schema
{'type': 'object', '$schema': 'http://json-schema.org/draft-07/schema#', 'required': ['slug'], 'properties': {'slug': {'type': 'string', 'description': "Protocol slug, e.g. 'openrtb-2' or 'adcp'."}}}
list_mcp_servers
List advertising MCP servers
List MCP servers in the AdvertisingProtocols directory. Optionally filter by protocol slug/label (e.g. 'adcp'), vendor, category, or 'officialOnly' to get only publisher-owned servers.
Read only Idempotent
Input schema
{'type': 'object', '$schema': 'http://json-schema.org/draft-07/schema#', 'properties': {'limit': {'type': 'integer', 'default': 25, 'maximum': 100, 'minimum': 1}, 'vendor': {'type': 'string', 'description': "Vendor name substring (e.g. 'Google', 'IAB')."}, 'protocol': {'type': 'string', 'description': "Protocol slug or label to filter by (e.g. 'adcp', 'AdCP', 'aamp')."}, 'officialOnly': {'type': 'boolean', 'default': False}}}
search_glossary
Search ad tech glossary
Search the AdvertisingProtocols glossary of 130+ ad tech terms (DSP, SSP, RTB, TCF, etc.) and return plain-English definitions.
Read only Idempotent
Input schema
{'type': 'object', '$schema': 'http://json-schema.org/draft-07/schema#', 'required': ['query'], 'properties': {'limit': {'type': 'integer', 'default': 8, 'maximum': 25, 'minimum': 1}, 'query': {'type': 'string', 'description': 'Term or keyword to search for.'}}}
search_protocols
Search ad tech protocols
Search the AdvertisingProtocols catalog of 80+ ad tech standards (OpenRTB, VAST, AdCP, AAMP, UID2, ARTF, etc.) by keyword. Matches title, description, tags, and category.
Read only Idempotent
Input schema
{'type': 'object', '$schema': 'http://json-schema.org/draft-07/schema#', 'required': ['query'], 'properties': {'limit': {'type': 'integer', 'default': 10, 'maximum': 50, 'minimum': 1}, 'query': {'type': 'string', 'description': "Keyword(s) to match, e.g. 'agentic', 'video', 'identity'."}}}
Added
search_glossary
Sept. 17, 2026, 12:52 p.m.
Added
list_mcp_servers
Sept. 17, 2026, 12:52 p.m.
Added
get_protocol
Sept. 17, 2026, 12:52 p.m.
Added
search_protocols
Sept. 17, 2026, 12:52 p.m.