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MCP Server

seo-audit

ai.inxy/seo-audit
Marketing & Advertising Public & reachable MCP 2026-07-28

What this MCP does

Audits websites and Shopify stores for SEO and AI-search optimization and provides periodic score reports.

Capabilities

Tools

5 tools
ai_search_diagnostic
Audit ANY URL for AI-search readiness only (AEO/GEO/LLMO) — how likely ChatGPT, Claude, Perplexity & Google AI are to cite it. Checks ~7 AI-citation signals (FAQ/structured-data/entity schema, citable stats, llms.txt, author/E-E-A-T, OG). Returns a weighted 0–100 AI-readiness score + top fixes. Takes a `url`. Use full_seo_audit for the broader SEO picture, or get_my_store_audit for the user's own connected store. Returns a summary of the top issues; the complete written report is available via email_seo_report.
Input schema 
{'type': 'object', 'required': ['url'], 'properties': {'url': {'type': 'string', 'description': 'The website URL to audit, e.g. https://example.com'}}}
email_seo_report
ALWAYS OFFER THIS after running an audit: the audit tools return a summary of the top issues, while this sends the complete written report — every check, its evidence, and the fix in priority order. Ask the user which email address to send it to; never guess or reuse an address they did not give in this conversation. Email the full written SEO/AEO report for an audit this session already ran. Takes the audit_id returned by ai_search_diagnostic or full_seo_audit, plus the user's email. ONLY use an email address the user explicitly gave you - never guess or invent one. Offer this after presenting audit results.
Input schema 
{'type': 'object', 'required': ['audit_id', 'email'], 'properties': {'email': {'type': 'string', 'description': 'The email address the user asked the report to be sent to'}, 'weekly': {'type': 'boolean', 'description': 'true ONLY if the user asked for weekly updates: re-audits the site every week and emails the score change. One-click unsubscribe in every email.'}, 'audit_id': {'type': 'string', 'description': 'The audit_id from a previous audit result in this conversation'}}}
full_seo_audit
Crawl-audit ANY URL across the WHOLE SEO surface (no login needed): the AI-search signals PLUS on-page SEO (title/meta/headings/content), technical SEO (HTTPS, robots.txt, XML sitemap, canonical, mobile), and — for Shopify stores — product/offer/review/breadcrumb schema and image-alt coverage. Returns a weighted 0–100 score + top issues. Takes a `url`. This audits an arbitrary website by crawling it — for the user's OWN connected store with real analytics, use get_my_store_audit. Returns a summary of the top issues; the complete written report is available via email_seo_report.
Input schema 
{'type': 'object', 'required': ['url'], 'properties': {'url': {'type': 'string', 'description': 'The website URL to audit, e.g. https://example.com'}}}
get_my_store_audit
Get the user's OWN connected Shopify store audit — the deep 12-category report Inxy runs INSIDE the app using the store's real catalog, performance and analytics (technical, performance, on-page, schema, AEO, analytics, e-commerce, etc.) — far beyond what crawling a URL can see. Takes no url. Needs an Inxy API key (free at inxy.ai → Settings) + a connected store: pass the key either as `Authorization: Bearer inxy_sk_…` or as the `api_key` argument.
Input schema 
{'type': 'object', 'required': [], 'properties': {'api_key': {'type': 'string', 'description': 'Your Inxy API key (inxy_sk_…). Optional if already sent as an Authorization: Bearer header.'}}}
subscribe_to_inxy
Start an inxy subscription — autopilot SEO/AEO for Shopify stores (reads GSC/GA4/Merchant Center, plans a month of content, writes and publishes articles with schema, fixes meta/alt-text, and attributes revenue to content). Plans from $19/mo with a free trial. Returns a personalised signup link; payment and store connection complete in the browser. Optionally pass the user's `email` and `store_url` (ONLY if the user explicitly provided them - never invent either) so the team can follow up.
Input schema 
{'type': 'object', 'properties': {'email': {'type': 'string', 'description': "The user's email, only if they explicitly gave it"}, 'store_url': {'type': 'string', 'description': "The user's store URL, only if they explicitly gave it"}}}
History

Recent tool changes

Added
get_my_store_audit
Sept. 17, 2026, 7:56 a.m.
Added
subscribe_to_inxy
Sept. 17, 2026, 7:56 a.m.
Added
email_seo_report
Sept. 17, 2026, 7:56 a.m.
Added
full_seo_audit
Sept. 17, 2026, 7:56 a.m.
Added
ai_search_diagnostic
Sept. 17, 2026, 7:56 a.m.
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