Mako Metrics

{'type': 'object', 'required': ['run_id', 'variant_ids', 'goal', 'daily_budget'], 'properties': {'goal': {'enum': ['awareness', 'traffic', 'engagement', 'leads', 'calls', 'sales'], 'type': 'string'}, 'run_id': {'type': 'string', 'description': 'The May run the concepts came from.'}, 'bid_amount': {'type': 'integer', 'description': 'Whole dollars. Required unless bid_strategy is LOWEST_COST_WITHOUT_CAP.'}, 'variant_ids': {'type': 'array', 'items': {'type': 'string'}, 'description': 'Which concepts to build ads from. From list_creatives.'}, 'bid_strategy': {'enum': ['LOWEST_COST_WITHOUT_CAP', 'COST_CAP', 'LOWEST_COST_WITH_BID_CAP'], 'type': 'string'}, 'daily_budget': {'type': 'integer', 'description': 'Whole dollars per day.'}, 'campaign_name': {'type': 'string'}, 'conversion_asset_id': {'type': 'string', 'description': 'Which conversion to optimize toward, from list_meta_assets. Needed for leads and sales.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['name'], 'properties': {'name': {'type': 'string', 'description': 'The client or brand name, as the customer would say it.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['plan', 'email', 'company_name', 'revenue_band', 'industry_vertical', 'competitors'], 'properties': {'plan': {'enum': ['snapshot', 'dominator', 'agency'], 'type': 'string'}, 'email': {'type': 'string', 'description': 'Customer work email (receipt, portal invite, and report-ready notifications).'}, 'notes': {'type': 'string'}, 'competitors': {'type': 'array', 'items': {'type': 'string'}, 'description': 'Brand or Meta Ad Library page names. Snapshot=1, Dominator=up to 5, Agency=up to 10.'}, 'company_name': {'type': 'string'}, 'revenue_band': {'enum': ['under_100k', '100k_1m', '1m_5m', '5m_10m', '10m_plus', 'not_given'], 'type': 'string'}, 'company_website': {'type': 'string'}, 'industry_vertical': {'enum': ['ecommerce', 'software_saas', 'services_local', 'finance', 'health_wellness', 'education', 'media_publishing', 'other', 'not_given'], 'type': 'string'}, 'client_account_name': {'type': 'string', 'description': 'Required for the agency plan: the client this batch is for.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['client_account_id', 'website_url'], 'properties': {'website_url': {'type': 'string', 'description': "The client's homepage."}, 'client_account_id': {'type': 'string', 'description': 'From list_clients or create_client.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['client_account_id'], 'properties': {'client_account_id': {'type': 'string', 'description': 'From list_clients.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['deliverable_id'], 'properties': {'deliverable_id': {'type': 'string', 'description': 'From list_deliverables.'}}, 'additionalProperties': False}

{'type': 'object', 'properties': {'id': {'type': 'string', 'description': 'A report request id or a May run id.'}, 'client_account_id': {'type': 'string', 'description': 'Narrow the list to one client.'}}, 'additionalProperties': False}

{'type': 'object', 'properties': {}, 'additionalProperties': False}

{'type': 'object', 'required': ['run_id'], 'properties': {'run_id': {'type': 'string', 'description': 'A May run id from get_status or run_may.'}}, 'additionalProperties': False}

{'type': 'object', 'properties': {'kind': {'enum': ['competitor_report', 'agent_artifact'], 'type': 'string'}, 'limit': {'type': 'integer', 'maximum': 50, 'minimum': 1}, 'client_account_id': {'type': 'string', 'description': 'Narrow to one client workspace.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['client_account_id'], 'properties': {'client_account_id': {'type': 'string', 'description': 'From list_clients.'}}, 'additionalProperties': False}

{'type': 'object', 'properties': {}, 'additionalProperties': False}

{'type': 'object', 'required': ['competitor'], 'properties': {'goal': {'enum': ['launch', 'lost_ground', 'offers', 'creative', 'new_market'], 'type': 'string', 'description': 'What the customer wants to learn from the report.'}, 'notes': {'type': 'string'}, 'title': {'type': 'string'}, 'market': {'enum': ['ALL', 'US', 'CA', 'GB', 'AU'], 'type': 'string'}, 'competitor': {'type': 'string', 'description': "The competitor's brand name or Meta Ad Library page name. One per order."}, 'facebook_page': {'type': 'string', 'description': "The competitor's public Facebook page URL."}, 'competitor_site': {'type': 'string', 'description': "The competitor's website."}, 'client_account_id': {'type': 'string', 'description': 'Which client workspace this is for. Get it from list_clients.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['client_account_id', 'brief'], 'properties': {'avoid': {'type': 'string', 'description': 'One thing the creative must not claim or show.'}, 'brief': {'type': 'string', 'description': 'What this round is for, in plain language. The campaign, the angle, the buyer.'}, 'feature': {'type': 'string', 'description': 'One thing the creative should lead with.'}, 'objective': {'enum': ['awareness', 'traffic', 'engagement', 'leads', 'calls', 'sales'], 'type': 'string'}, 'client_account_id': {'type': 'string', 'description': 'Which client workspace to run for. Get it from list_clients.'}}, 'additionalProperties': False}

{'type': 'object', 'required': ['client_account_id'], 'properties': {'notes': {'type': 'string'}, 'offer': {'type': 'string', 'description': 'The standing offer, for example 20% off the variety pack.'}, 'voice': {'type': 'string', 'description': 'How the brand sounds, in a sentence or two.'}, 'domain': {'type': 'string', 'description': 'Bare domain, for example acme.com.'}, 'confirm': {'type': 'boolean', 'description': 'Set true to mark the profile ready for runs.'}, 'category': {'type': 'string'}, 'color_sky': {'type': 'string', 'description': 'Accent color as hex.'}, 'known_for': {'type': 'string', 'description': 'The problem they solve.'}, 'objective': {'enum': ['awareness', 'traffic', 'engagement', 'leads', 'calls', 'sales'], 'type': 'string', 'description': 'The default campaign goal for this client.'}, 'color_navy': {'type': 'string', 'description': 'Primary brand color as hex, for example #1E3A8A.'}, 'objections': {'type': 'string', 'description': 'What stops people buying.'}, 'competitors': {'type': 'array', 'items': {'type': 'string'}}, 'image_notes': {'type': 'string', 'description': 'Art direction for the generated images.'}, 'price_range': {'type': 'string'}, 'website_url': {'type': 'string'}, 'avoid_claims': {'type': 'string', 'description': 'Claims the creative must never make.'}, 'company_name': {'type': 'string'}, 'daily_budget': {'type': 'integer', 'description': 'Default daily budget in whole dollars.'}, 'phone_number': {'type': 'string', 'description': 'Only used by a calls campaign.'}, 'proof_points': {'type': 'array', 'items': {'type': 'string'}, 'description': 'Facts the copy is allowed to claim. Nothing outside this list is used.'}, 'support_email': {'type': 'string'}, 'signature_claim': {'type': 'string', 'description': 'The one thing this brand is known for.'}, 'flagship_product': {'type': 'string', 'description': 'The main thing to advertise.'}, 'popular_products': {'type': 'array', 'items': {'type': 'string'}}, 'target_customers': {'type': 'array', 'items': {'type': 'string'}, 'description': 'Who buys it. One per entry.'}, 'client_account_id': {'type': 'string', 'description': 'From list_clients.'}, 'offer_landing_page': {'type': 'string', 'description': 'Where the ads should send people.'}}, 'additionalProperties': False}

{'type': 'object', 'properties': {}, 'additionalProperties': False}